Our Story

Cleaning products should be affordable, effective and harmless. Joci and Friends products have a positive impact on both the global environment and your personal environment. 

How do we do this?

When sourcing our products, we focus on finding products that are:

  • Reusable
  • Sustainably-sourced
  • Plant-based
  • Toxin free
  • Packaged with limited plastic
  • Made with no single-use plastic

We also look to source from small businesses, bringing their products to the reach of the greater community.

Why the environmental focus?

Our founder, Joci, is a passionate environmentalist concerned with the impact we, as humans, have on the Earth and our fellow living creatures. She believes the greatest impact we as individuals can make is to change our daily habits in our own homes.

Joci studied Environmental Science at both Bowling Green State University and the University of Toledo, with a special interest in toxic waste management and invasive species. She learned that plastic is the most common item in landfills and it persists in our environment. The convenience of plastic has taken its toll on our environment. This and other pollution is a huge problem locally and globally. 

Joci and Friends is working against plastic pollution and directly helping households reduce their additions to landfills through:

  • Our bottle buy back program
  • Using only reusable items
  • Packaging in glass as much as possible, as it is infinitely recyclable
  • Eliminating un-necessary outer packaging 
  • Using biodegradable shipping materials

Using plant-based products that are ethically and sustainably sourced are also better for individuals and the Earth. They reduce our exposure to toxins and carcinogens, as well as eliminating them from the environment, where they can persist in soil and water indefinitely.

We are not an MLM company (Multi-Level Marketing). We don’t have any big CEOs making 300% of a worker’s salary. Everyone involved benefits financially with the company's success, keeping money in the hands of small, locally-owned businesses and workers. We are all partners rising up together.
Our passion for the environment as well as families and communities comes together in one place.
Joci and Friends was created to be better.